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Linkedin Design Challenge

Linkedin enables professionals to be more productive and successful by helping them stay informed and build meaningful relationships. A productive content ecosystem relies on a healthy balance of content contributors and consumers. However, for many members it can feel scary or risky to contribute to the platform.

Timeline

March 1 - March 8 (1 week)

Team

Allison (myself)

Tools

Figma, Invision, Miro

Problem

Users find most content on Linkedin irrelevant, and therefore feel discouraged to contribute content to the platform.

Users feel unsure about how to engage and use Linkedin to achieve their professional goals.

Outcome

A tool that helps users create and engage with posts that are most relevant to their goals and interests

This solution provides the most relevant content to users and guides them through the process of writing posts based on what their goals are.

GUIDANCE TO HELP ACHIEVE PROFESSIONAL GOALS

Based on what your goal is, walk through steps on how to best craft your post in a professional and effective way.

A SPACE TO DIRECTLY REACH PEERS

The "explore" feature is a space to directly ask questions, discuss and engage with those in your industry.

PERSONALIZED FEED FOR YOUR INTERESTS

View the most relevant posts to your interests by selecting industry topics to follow.

So, how did I get here?

Understanding the Problem

How do Linkedin users feel about posting and engaging on Linkedin?

To start my initial research, I sent out a survey targeting young professionals on Linkedin. My goal was to understand the current barriers to contributing content on Linkedin and what the current contributing and sharing experience on Linkedin is like.

Understanding the User

Who is my user and what do they need?

After gathering insights from my survey and a few in depth interviews, I organized my findings with affinity diagraming to identify key themes and pain points. 

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Why dont you post on Linkedin?

Pain points

What would help you engage more on Linkedin?

Research Insights

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Users are unsure about how posting helps achieve their goals

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Users find a majority of the content on Linkedin irrelevant to them

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Users would engage more if the experience felt more personal and relevant

Persona

Meet Kate, a 26 year old designer that checks Linkedin once a day to stay up to date with topics in her industry. She rarely posts or interacts with what her connections post.

Challenges

  • Unsure about how posting can help her reach her professional goals

  • Frustrated with seeing mostly irrelevant posts on her feed & missing one's she does value

Goals

  • Use Linkedin to better herself professionaly 

  • Connect with those in her industry

  • Stay informed on important topics in her industry

How might I help Kate find value in posting on Linkedin, create a more personalized experience, and engage with posts that are most pertinenet to her?

Ideate

My goal was to build a solution that encourages engagement on Linkedin by creating a more personalized and relevant experience.

I revisited the current experience to determine where there were areas for opportunity.

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Redesign: Custom feed for personal interests to filter out irrelevant posts

Current: Post

Current: Feed

Redesign: Walk through posting experience with advice to craft effective posts to achieve goals

Current: Home

Redesign: Space to connect directly with those in your industry to engage with pertinent posts and topics

User flow

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Low Fidelity Wireframes

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Personalized feed page

Select topics to follow on feed

Explore feed to connect with those in industry

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Select goal to craft post

Follow suggestions to craft post

Final steps for posting

Personalized feed for relevant posts

A more relevant feed with topics of interest 

Customize feed to see posts of interest

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Curate feed based on topics of interest

Final Outcome

Reflection

I ended this project with a different mindset from when I began- in a positive way. After my research I realized that the root problem was a lack of personalization rather than lack of interest. This design challenge showed me the importance of engagement on a platform, and how I can encourage that as a designer. I always enjoy seeing what I can design in a short time frame, and I am proud of what i accomplised in this design challenge.