Linkedin enables professionals to be more productive and successful by helping them stay informed and build meaningful relationships. A productive content ecosystem relies on a healthy balance of content contributors and consumers. However, for many members it can feel scary or risky to contribute to the platform.
March 1 - March 8 (1 week)
Figma, Invision, Miro
Users find most content on Linkedin irrelevant, and therefore feel discouraged to contribute content to the platform.
Users feel unsure about how to engage and use Linkedin to achieve their professional goals.
A tool that helps users create and engage with posts that are most relevant to their goals and interests
This solution provides the most relevant content to users and guides them through the process of writing posts based on what their goals are.
GUIDANCE TO HELP ACHIEVE PROFESSIONAL GOALS
Based on what your goal is, walk through steps on how to best craft your post in a professional and effective way.
A SPACE TO DIRECTLY REACH PEERS
The "explore" feature is a space to directly ask questions, discuss and engage with those in your industry.
PERSONALIZED FEED FOR YOUR INTERESTS
View the most relevant posts to your interests by selecting industry topics to follow.
So, how did I get here?
Understanding the Problem
How do Linkedin users feel about posting and engaging on Linkedin?
To start my initial research, I sent out a survey targeting young professionals on Linkedin. My goal was to understand the current barriers to contributing content on Linkedin and what the current contributing and sharing experience on Linkedin is like.
Understanding the User
Who is my user and what do they need?
After gathering insights from my survey and a few in depth interviews, I organized my findings with affinity diagraming to identify key themes and pain points.
Why dont you post on Linkedin?
What would help you engage more on Linkedin?
Users are unsure about how posting helps achieve their goals
Users find a majority of the content on Linkedin irrelevant to them
Users would engage more if the experience felt more personal and relevant
Meet Kate, a 26 year old designer that checks Linkedin once a day to stay up to date with topics in her industry. She rarely posts or interacts with what her connections post.
Unsure about how posting can help her reach her professional goals
Frustrated with seeing mostly irrelevant posts on her feed & missing one's she does value
Use Linkedin to better herself professionaly
Connect with those in her industry
Stay informed on important topics in her industry
How might I help Kate find value in posting on Linkedin, create a more personalized experience, and engage with posts that are most pertinenet to her?
My goal was to build a solution that encourages engagement on Linkedin by creating a more personalized and relevant experience.
I revisited the current experience to determine where there were areas for opportunity.
Redesign: Custom feed for personal interests to filter out irrelevant posts
Redesign: Walk through posting experience with advice to craft effective posts to achieve goals
Redesign: Space to connect directly with those in your industry to engage with pertinent posts and topics
Low Fidelity Wireframes
Personalized feed page
Select topics to follow on feed
Explore feed to connect with those in industry
Select goal to craft post
Follow suggestions to craft post
Final steps for posting
Personalized feed for relevant posts
A more relevant feed with topics of interest
Customize feed to see posts of interest
Curate feed based on topics of interest
I ended this project with a different mindset from when I began- in a positive way. After my research I realized that the root problem was a lack of personalization rather than lack of interest. This design challenge showed me the importance of engagement on a platform, and how I can encourage that as a designer. I always enjoy seeing what I can design in a short time frame, and I am proud of what i accomplised in this design challenge.