Parachute is a unique bedding and decor company
There are various types of materials that people can dress their beds in. There are over 15 types of materials that sheets can be made with. People are aware of all the various types of bedding, but are unsure of which material is right for them. Some sleepers enjoy being warm and cozy, while some enjoy a breezy, cool nest to sleep in.
How can users easily identify and shop for the right bedding material for them?
Sketch, Photoshop, Invision
Website redesign, strategy, visual design, UI design, prototyping, user testing
An interactive quiz that guides users through their sleep habits to determine which material is right for them.
Educate users on bedding material and redesign Parachute's website to incorporate modern, colorful elements.
The material match quiz educates the user about why their sleep habits should be accounted for when shopping for bedding. I wanted the language in the quiz to be fun and light. I then created animations to add excitement and life into the quiz.
THE CHECKOUT PROCESS
I created more filter options to allow for a more streamlined shopping experience. When user testing, I found that users felt overwhelmed by all the options for bedding. I decided to combat this by adding multiple subcategories for bedding material and bedding size.
Parachute uses materials from the Mediterranean Coast to make their products. To tell the story of Parachute's origins, I took inspiration from the Mediterranean sea, and used colors that resembled the ocean and the bright colored houses that accompany the coast. I also wanted to cleanup the website to allow for the bright colors and bedding materials to standout.
Use of whitespace, thin lines, and organized design.
Users will know what to expect, and find the experience pleasing.
Design will evolve to fit users needs, and listen to feedback.